Launching a new business is a moment of transformation — one that demands more than passion or a killer idea. Whether you're transitioning from freelance work to full-time ownership or opening your first storefront, early investments can dramatically influence your long-term trajectory. Below, we outline core investments that don’t just help your business launch, but help it stick, scale, and stay visible — across financial, operational, and digital fronts. 1. Foundational Infrastructure: Don’t DIY